Design Philosophy

Our packaging is pared back to its quiet essentials—minimal forms, muted tones, and a focus on what rests within.

We chose greyboard for its unadorned natural colour, gentle tactility, and ability to return to the earth. This raw, uncoated surface asks for no embellishment, allowing the tea to take centre stage.

In simplicity, we find space for the senses to linger. By removing excess, we allow focus to rest on the tea itself—its origin, its aroma, its character. Every surface, space, and line is there to guide attention, not claim it.